More Us
Empowering workers with disabilities while crafting plant-based foods!
How it all started
My name is Daniele and I have lived in London for many years with my wife and children. Since leaving Italy for the UK, I have worked hard to build a career and be successful.
“You are your bank account. You are what you own. You are only as good as your achievements.”
That is what I used to think, but no matter how hard I worked, I didn’t feel satisfied, and my frustration grew.
In December 2023, my wife and I learned that we were expecting our third child, and a month later, we discovered he would be born with Down Syndrome.
This news triggered something in my mind, that allowed me to see the many contradictions in my life.
It was then that I remembered that the times when I had been truly happy were those in which I dedicated myself, my life, to others.
Those moments were enlightening, making me a better man, more me, and more who I wanted to be.
This is why I started “More Us,” a business dedicated to create plant-based foods with the primary focus on employing and empowering people with disabilities.
Not for money, not for success, but for others and for myself, so that we can become “More Us”.
Our mission
At More Us, our primary focus is to invest and champion human value while respecting the world and everyone’s freedom.
We aim to create a line of plant-based products that can satisfy any palate and fit any diet.
We are committed to investing in the future of our world, as we believe our planet is a gift we must respect and care for.
We strive not to divide and polarize, but to grow and evolve together with our customers, employees and investors, so that we can become “More Us”, together.
What’s our plan
Over the past year, More Us has been focusing on creating plant-based fermented foods and turning food waste into other products. We are also consistently striving to use allergen-free ingredients whenever possible.
Our core principles are:
- The majority of the gross profits will be re-invested each year to expand the business and provide more opportunities to people.
- The company will commit to ensuring that the majority of employees are individuals with disabilities.
- No one should have to overpay for food in the name of profit. The company will commit to fair and transparent pricing.
- Upon achieving profitability, the company will develop a strategy to grant employees shares, ensuring they become integral stakeholders in the business.
Our values
A company like More Us can have a future only if it keeps its focus on some fundamental, non-negotiable and anti-consumeristic values:
- I am more than what society thinks of me.
- I am more than what I think of myself.
- I am more than what I own.
- I am not my success.
- I am not my limits.
- I am more me when I am full of another.
- I need someone else to become more me.
- Every life’s value is independent of its productivity.
Please help us fill this list, help us become “More Us”.
What’s Next
We aim to build a sustainable and scalable business to help as many people as possible.
Follow us on social media to be always updated on our latest ideas, projects and opportunities, or subscribe to our newsletter.
We pledge to never sell your information to third parties, as per our privacy policy. And we’ll respect your time, sending only quarterly newsletters about relevant news and evolutions.
Help us become More Us!